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Is there a Bounce Manager?

Thread began 4/26/2011 12:23 pm by codamedia | Last modified 5/03/2011 11:46 am by codamedia | 1358 views | 2 replies |

codamedia

Is there a Bounce Manager?

I was looking at the feature page for Power Messenger, but could not find this anywhere.

Is there a bounce manager of any sort built into this program?

Without a bounce manager it is very difficult (should I say, very time consuming) to identify dead email accounts and remove them from the lists. If dead accounts are not removed it does not take long for Hotmail, Gmail, Yahoo, AOL, etc... to start blacklisting the server since they know nobody is maintaining the lists.

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Ray BorduinWebAssist

There is not a bounce manager that is included. We will investigate how we might be able to include that in the future. Most bounce managers require tight integration with the smtp server itself, which isn't realistic when we allow you to deploy on any smtp server.

We will certainly be thinking about how to include that functionality at some point. It does track views and clicks of sent emails, so you could use that data to filter out subscribers that don't view or click on the messages.

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codamedia

Thanks for the info Ray.

From my experience with Bounce Managers, it isnt' really that difficult in how it functions - and should work with any SMTP server.

1: All returned messages will land in a specific mailbox. These will be errors from the originating SMTP server (ie: could not find MX records), a return from the receiving SMTP server (ie: mailbox does not exist), or even an automated message from the recipient (ie: vacation responder).

2: A Bounce manager simply collects all these returns (either as a scheduled task, or run manually) and analyzes each return.

3: What it analyzes each message against is the key to it's success. One system I've been using is actually using an XML file. Each phrase on the file is given a numerical value.
eg: "mailbox does not exist" = 5, "user not found" = 5, "mailbox is full" = 3, "vacation" = 1, etc... etc.... This type of system makes it really easy to update manually since it is just a text file.

4: After the Bounce Manager retrieves a value - it updates the email address record by increasing certain values in the database. A value of 5 will increase the HARD BOUNCE by 1, while a value of 3 would increase a SOFT BOUNCE by 1. Vacation responders are simply ignored.

In the end you can decide how you want to deal with these "counts" outlined in #4. At the very least, you should not be sending emails to anyone that has Hard Bounces.

Sorry for the long post. Since you said you would have to figure out a way to do it - I figured I would provide 1 possible solution to look into.

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