actually no it doesnt make more sense to me
what i see is a company that is directly competing with its customers
to use your scenario ...
your a lumber mill that sells wood - you decide to build and sell utility sheds
i buy lumber from you and build utility sheds
i charge 2000 for my utility shed and somewhere on the lumber it shows your name as my supplier
my customer sees that i buy from you and checks you out and learns that you sell utility sheds for 300 and they appear to be the same or have more features
my customer feels that im ripping them off and starts buying sheds directly from you and saving 1700 on each one
i lose a customer and am looking like a rip off