This is done using .htaccess and mod_rewrite to convert the SEO Friendly URL into a dynamic one
the concept is to have a perm link column in your database that stores the SEO friendly page name. Per your example:
the create a mod rewrite rule that converts:
then you would edit the recordset so that rather than filtering the ID column on the lbid URL variable, it would filter the Permalink column on the Permalink URL variable.
There are many examples that can be found through google that talk about how to accomplish this, If you would like us to help you, we can help implement this in premiere support. Should be able to get it sorted in about an hour, but it may take longer.