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Variables needed to populate ECommerce in Google Analytics

Thread began 1/06/2010 9:33 am by Suggs | Last modified 9/25/2013 8:12 pm by Jason Byrnes | 2315 views | 5 replies |


Variables needed to populate ECommerce in Google Analytics

Hi Folks,

Im needing to track ecommerce transactions from my web site via Google Analytics and below is the script for Google Analytics.
Ive put in the variables I think are needed based on the cartname.php script in the WA_eCart folder (attached) but they dont seem to work.

Can you advise where i can find the correct variables I need.

below is the analytics script (ive replaced my tracking number for privacy)
<!-- Begin Google Analytics code -->
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='plugins/" + gaJsHost + "' type='text/javascript'%3E%3C/script%3E"));
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-XXXXXXX-6");
"$orderid", // Order ID
"", // Affiliation
"$TotalPrice", // Total
"", // Tax
"", // Shipping
"$ship_city", // City
"", // State
"$ship_country" // Country
"$orderid", // Order ID
"$itemSKU", // SKU
"$itemName", // Product Name
"", // Category
"$itemPrice", // Price
"$itemQuantity" // Quantity
} catch(err) {}
<!--/Google Analytics-->

The $ ive put in are based on what i think i should be using from the cartname.php script.
Ive attached the script from the WA_eCart folder as well.



Attached Files
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Jason ByrnesWebAssist

to output php variables into a javascript, you need to use opening and closing php tags and the php echo command:

for example:

should be:
<?php echo WA_eCart_DisplayMoney($stonehouse, $stonehouse->DisplayInfo("TotalPrice")); ?>

Look at how the variables are displayed on the confirm page, and copy the syntax from there.

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Maggie Simpson

I am working on this same GoogleAnalytics ecommerce implementation, but this thread is several years old. I am under the assumption that same php echo command still work with the current javascript code from Google; is this correct, and do you place single quotes on the outside of the opening and closing php tags?

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Jason ByrnesWebAssist

Yes, you an use the PHP echo commands.

If passing the variable as a static value would require quotes around it, then you should use quotes around the echo statement.

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Maggie Simpson

Here is the code I am amending for GA ecommerce tracking. Am I using the correct syntax as directed above? I believe I have it correct as far as variables related to the item are concerned, but what about shipping_city, or state_province? Should I use the session variable or use $eCart1->DisplayInfo? Thank you in advance for your help.

<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXXXX-1']);
'<?php echo $eCart1->DisplayInfo("OrderID"); ?>', // transaction ID - required
'', // affiliation or store name
'<?php echo WA_eCart_DisplayMoney($eCart1, $eCart1->DisplayInfo("TotalPrice")); ?>', // total - required
'<?php echo WA_eCart_DisplayMoney($eCart1, $eCart1->GetTax()); ?>', // tax
'', // shipping
'<?php echo((isset($_SESSION["shipping_city"]))?$_SESSION["shipping_city"]:"") ?>', // city
'<?php echo((isset($_SESSION["state_province"]))?$_SESSION["state_province"]:"") ?>', // state or province
'' // country

// add item might be called for every item in the shopping cart
// where your ecommerce engine loops through each item in the cart and
// prints out _addItem for each
'<?php echo $eCart1->DisplayInfo("OrderID"); ?>', // transaction ID - required
'<?php echo $eCart1->DisplayInfo("productID"); ?>', // SKU/code - required
'<?php echo $eCart1->DisplayInfo("Name"); ?>', // product name
'', // category or variation
'<?php echo WA_eCart_DisplayMoney($eCart1, $eCart1->DisplayInfo("Price")); ?>', // unit price - required
'<?php echo $eCart1->DisplayInfo("Quantity"); ?>' // quantity - required
_gaq.push(['_trackTrans']); //submits transaction to the Analytics servers

(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);


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Jason ByrnesWebAssist

as far as i can tell the syntax looks correct.

for the shipping address info, you would be using the session variables.

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