How to create a dynamic menu using CSS Menu Writer 2.0
Take a look at the Creating a link to a DataAssist detail page section found in this tutorial:
How to create a dynamic menu using CSS Menu Writer 2.0
mw2_creating_dynamic_menus_ht.pdf
In your case, where the tutorial's database has an ItemID column, yours has ProductID. Also, instead of selecting the Product_Results.php page as you have in your screenshot, you should be choosing the product details page (probably Product_Details.php).
If you are still having problems, let us know.