make the price form element a select list.
set the label to be the option name and the value to the price. Then use javascript to change the value of the name field to the selected option, an example of this would look like:
<form name="form1" action="" method="post">
<select name="price" onChange="document.form1.name.value = document.form1.name.price[document.form1.name.price.selectedIndex].text">
<option value="22.00" selected="selected">Stun Gun 100,000</option>
<option value="32.00">Stun Gun 200,000</option>
<option value="36.00">Stun Gun 300,000</option>
</select>
<input type="hidden" name="name" value="Stun Gun 100,000" />
</form>