Are you proposing we shouldn't sell solutions at all since they are built with our tools?
I don't know how realistic that your customer would find our solution online and purchase it to somehow cost you the sale. Most small business owners don't know how to sign up for a hosting account, get a domain name, and find the necessary credentials to set up a store on their own. Unless you sell to Dreamweaver users, or web developers, chances are they have never heard of webassist. Wouldn't they have created a website with wordpress, drupal, or joomla by now if they thought it was that easy instead of paying you in the first place?
Solutions demonstrate the functionality that can be accomplished with our extensions and allow us to bring concepts to our customers that might be too difficult for them to achieve without these functioning examples to follow. Ultimately we are trying to make our customers successful, and it seems solutions are able to do that.
Selling the solutions under a different identity wouldn't make sense to me as a reaction to this proposed issue, since that identity might be directly competing with our customers. It wouldn't even have the Dreamweaver context... and would defeat the purpose of those solutions as examples of creatively using the tools. Solutions help us create better tools by putting them in context for us as well. I suppose we could make the price of the solution more than that of the extensions, but that too would prevent it from helping the vast majority of our customers be successful.