This is the correct href value to have in a link to go to a particular product or category. To make a product specific page would require a bit of customizing of the PowerStore files since the pages are all dynamic and there is no static pages for the products.
You could make some item specific pages and then just link to them but this would be a custom endeavor. If you would like to give this a try please post back with any questions that you have about any part of this and I will help you with what I can.