Please be more aware of your customers
I agree with Jackyboy. You would presume that someone, as me, purchasing these products is looking for an easy way to do things. I presumed that these products would act like wizards - where you fill in the fields etc... to get what you want. But I'm finding that they presume you have a fair bit of knowledge on other stuff.
I thought that form builder would help me create the form and add in where I want the results sent too i.e. show me how to get the results from the form. But it doesn't! It should be called form designer or something.