Without being able to see the problem in a browser it is impossible to tell what is wrong.
The code snippet you posted:
<div id="new_prod_weblink"><a href="<?php echo $row_rs_tech_page['new_prod_web']; ?>"</a></div>
should be:
<div id="new_prod_weblink"><a href="<?php echo $row_rs_tech_page['new_prod_web']; ?>">link text</a></div>
for the rest, I really do not have enough information to be able to offer assistance. being able to see the issue in a browser is crucial to figuring out the problem.