Hi Bill, I had a similar issue a couple of weeks ago with a recordset value being pulled into a hidden field on a form. What you're seeing is the HTML entity encoding for an apostrophe. In my case, I was able to make it work properly by decoding the HTML entity before output, like this:
<?php echo html_entity_decode($rsUserInfo->getColumnVal("display_name")); ?>
Hope you can adjust this to suit your requirements but if you need a hand, feel free to post the HTML code for your form and I'll take a look.