This message is about how your analytics are set up, not about the content on your page.
I see you have two <meta name="description" tags... one looks like it isn't very valuable in terms of its content:
<meta name="description" content="JRH ID Proof">
Search engine placement is about keyword targeting, use of valuable words in <title> and <h1> tags and meaningful text covering the topics people are searching for.
It is also about links into your site from other sources, and most reliably it is about paid clicks. You might want to find an SEO expert to help you improve your SEO strategy to attract more visitors. The code for the layout is not the problem.