I'm sure I entered the data multiple times without knowing it. I was having issues with the wizard crashing repeatedly at certain points.
It doesn't look like the User Authentication is working correctly. I can still view all the admin pages without logging in. I've set up the authentication for two levels - admin 1 and sales 2. To test, I added four records in the Db (two of each). Doesn't matter which user is logged in, all the admin pages can be accessed. None of the admin pages should be accessible to sales.