Yeah, I looked there first, but the only webinar I can find for placing an Add To Cart button had me putting it on the Detail page (http://www.webassist.com/tutorials/Add-a-shopping-cart-II--eCommerce-Series-). When I try to do it on the All Products page - it doesn't work.
I think the main issue could be that no choices are showing up in the ID Column of the wizard - although it's certainly in the record set. I will attach the page so maybe you can see something I'm missing.