I couldn't get it to work without manually dragging the binding to the page.
I also needed to add <title> tags to the section, like so.
<!-- InstanceBeginEditable name="doctitle" --><title><?php echo((isset($WA_products_1350892330507))?$WA_products_1350892330507->Title:"") ?></title><!-- InstanceEndEditable -->
i assume this is correct, as it seems to work ok now