you need to have a column in the cart object to set the type of item. For example sake, lets call the column itemType.
In the add to cart button set the value of the itemType column to either CD or DVD depending on the item.
on the shipping tab, you will need to create a shipping rule for each itemType condition. for example:
2 or less DVDs
Trigger:
"Number Of Items with a specific Item Value"
If the Total number of items where "itemType" has a value of "DVD" is "<=" "2"
Calculation:
Flat Rate of "x"
the other calculations will follow the same principle, changing the itemType, quantity you are testing for, and the flat rate charge.
for the more than 10 charge, you will change the calculation slightly:
more than 10 DVDs
Trigger:
"Number Of Items with a specific Item Value"
If the Total number of items where "itemType" has a value of "DVD" is ">" "2"
Calculation:
"based on multiple of column subtotal"
Subtotal of column "TotalPrice" "times" "0.01" "plus" "x"