I gotta say I love Web Assist products as they really help a non-coder like me do a lot of stuff without having to pass a lot of work of to the "pure PHP" coders.
However, I have to say that while with the new site, you have a lot more tutorials and documentation to offer. I think you need to really increase the training on your site.
For example we are probably all familiar with Lynda.com's Dreamweaver Training series (which are excellent and in-depth). But what I would like to see is a similar Web Assist Dreamweaver training series on how to do almost everything with your own Web Assist Products. Imagine, a series on how to use eCart from scratch and much more!
This is something I would definitely pay for! As I really feel that I am not using your Web Assist products to their full advantage and the power of your products is such that I should be able to do most everything the "from scratch" programmers do using your tools.
How about Web Assist certified experts?? A job forum on your site for Web Assist experts that we could go to?
I hope you will consider adding something like this or working in conjunction with someone like Lynda.com to offer a training series.