What WA products will help us build a customer loyalty program?
We have dreamweaver cs5.5, we have (not quite current but almost) Super Suite.
We would love to build our own web-based customer rewards/loyalty program that we can create and print barcoded membership cards, scan the cards with a barcode scanner from several entry points, awarding points for various actions. We need the program to keep track of the points totals, create mailing lists from the database that we can either email from directly in our server, or export into an email management system.
Are there specific WA products that will help us build such a platform, and we are open to all suggestions.