Customer Registration in PS3
What is the purpose of the customer registration feature in PS3?
Is it just to collect contact information for later emailing?
Is it required to make a purchase?
If so, does the information find its way into the billing and/or shipping fields during checkout, so the customer does not have to enter it twice?
I seem to remember reading something about order status in another thread. Can registered customers view their order status or order history after logging in?
Or is it just for the store owner to view the order history?
Is it used to remember a customers preferences, such that purchase recommendations can be made the next time the customer visits the site?