There is no need for them to ever contact a developer if they are happy with PowerStore.
There's no competition because no one will buy our product? The lone developer is going to be better known than someone partnered with Adobe?
All I'm trying to point out is the end-user now has the ability to purchase a store for the same price as the developer, without the added costs of development tools. This is a significant change from the past. Where you go with that is completely up to the individual.