I can absolutely agree with that. I suppose that with the advent of iWeb and the like, it is possible that a purchaser could overestimate the degree to which an application could automate a process, which means that there could be an expectation of immediate results 'or else'.
In the case of WebAssist, I believe that if there was no room for ambiguity about the skills required, and if the level of support that WA provides was made more of, WA would - if anything - gain from it. People inherently want to learn new things - and largely expect to have to learn - and these products are perfect for this. You learn and get rich results for your own projects at the same time.
I believe some emphasis on the learning (educational) aspect would also make people a little more aware of the extent to which you guys go to help out here.
Bingo. While in a perfect world, WebAssist could simply position itself as the company "helping designers to be better," I think the market share for that sort of position is probably too niche and at some point, you have to start gaining non-technical customers. I also believe, though, that while WebAssist products are probably more valuable to the designers, that the company has in fact started to make the products a little more user friendly to the non-tech bunch.
I know there were some gripes about CSS Sculptor not having this or that on the new version, but I think we would all agree that the new interface is much simpler and easier to digest. In fact, I use to prefer to code my layouts by hand using Coda until the new CSS Sculptor as I felt I could finally get my arms around the tool.
Here's to happy developing,