Thanks for that Sojo,
I can absolutely agree with that. I suppose that with the advent of iWeb and the like, it is possible that a purchaser could overestimate the degree to which an application could automate a process, which means that there could be an expectation of immediate results 'or else'.
In the case of WebAssist, I believe that if there was no room for ambiguity about the skills required, and if the level of support that WA provides was made more of, WA would - if anything - gain from it. People inherently want to learn new things - and largely expect to have to learn - and these products are perfect for this. You learn and get rich results for your own projects at the same time.
I believe some emphasis on the learning (educational) aspect would also make people a little more aware of the extent to which you guys go to help out here.