Thanks for the reply. You pretty much answered my question, except for one part:
monogramming has additional values
if the coat is the product, monogramming the option, how could I go about adding values to monogramming such as:
Letters (kept to a specific max # of characters)
If I can't do it within powerstore is there a way to do this via form that is generated after the client chooses monogramming and before they pay (the form would ask the specific questions and have some pull down menus with as submit button)? I guess there would then be a trigger to go to the check out page. Am I getting complicated enough?