I'm afraid you're wrong there Jason.
So we buy a kitchen appliance and we aren't sure how to work it but it has an on button and speed settings - so we set the speed to setting 3 as it appears to be an option that we can select, we turn it on and it doesn't work.
We check the manual/tutorial and it turns out that we need to go back to the store and get the "hidden" internal mechanism.
That makes no sense whatsoever! I am completely baffled, yet oddly not surprised, by this approach.