The Apple Way
I just read how Snow Leopard's sales have been more than double those of Leopard. Since it's only $29, people are eager to upgrade. At a lower price they have ended up selling five million copies of Snow Leopard compared to two million for Leopard at its release. Here's a quote pertinent to the point that lower prices can yield higher profits:
“With pricing reduced by more than $100 for both the single-user and five-user pack versus Leopard pricing, Apple has clearly demonstrated that aggressive pricing policies in this economic environment generate an outstanding consumer response,” said Baker.
Taken from: press_090917.html
I never expected WebAssist to price a product based on my income. I was just surprised that I was rejected for an discount when a full month hadn't even gone by. It's not like there was a 6 month gap. It's typical for many good businesses to offer a refund within a month. I can understand fixing a date for promotional discount to end, after which is can't be honored, but what about buying before? That's just an eager customer not a late comer. Oh well.
The redesign is fine. I get it. They wanted to look 2.0. I just never had any problems with the original design. Any time I wanted to find something I used the "Search" field. That has nothing to do with design. Just my opinion though. I certainly know as a Designer that we often have to design for the lowest common denominator. I had a client once whose idea of a test group was to show the design comps to his barely alive Grandmother to see if she had problems finding things. Why on earth would you want your target to be a generation that was completely without computers and barely knows how to turn one on?