Please don't take my posts personally. I'm not really familiar with your situation.
Most companies don't have the luxury of being able to base their prices on the ability of individuals to pay. That would really create a firestorm. :)
Best to just evaluate the deal before you at the time you need the item.
I wouldn't take what Ray said to mean they are struggling. Money management is a critical part of any successful company. As far as the web site goes, that's what they do! You have to keep things fresh when you're selling web technology.
BTW I think the new site is great. It is so much easier to find what you need compared to a few years ago. I remember that most of the posts back then started with, "Does anyone remember where the tech note on ..." :)