I understand what you are saying but the playing field is not level.
We purchase a product from WA.
WA conducts a contest to pitch customers against one another and THEN publicly post the results that are tied to Facebook on which we participate.
So, the result is:
Hey, this web designer is not as good as this web designer and we say so.
So ... WA is telling my clients that I am not as good as the "winner"..