Management Team
The executive management team drives the strategic direction for WebAssist and focuses on ensuring that we provide our partners and customers with the best products, services, and support.
Hieu Bui - Founder &
President
Hieu's focus at WebAssist is to develop, manage, and execute the long term strategic vision of the company. Hieu's strong technical background allows him to effectively combine technical and business requirements to help drive strategic business development initiatives with blue chip partners such as Adobe and PayPal. Hieu graduated with a Bachelor of Science in Engineering from Harvey Mudd College in Claremont, CA.
Ray Borduin - Founder & Vice President of Technology
Ray has been instrumental in developing the technological achievements of WebAssist since its inception. His in-depth expertise in Adobe extensibility architecture and its relation to the Web has fueled the innovation in WebAssist products and services. Ray enjoys mastering new technologies and meeting the challenge of providing an increasingly sophisticated feature set with an eye towards ease-of-use.
Michael Lekse -
Vice President of Sales & Marketing
Michael manages the day to day operations of the WebAssist sales and marketing organizations, including developing new services and sustainable solutions, strategic account development, corporate branding and on-line partnerships. Since joining WebAssist in 2005 as Director of Sales, he has been instrumental in defining the corporate strategy which has helped transformed the company into a leading provider of software, solutions and training. Mr Lekse has more than 12 years of experience in the software industry covering various roles in the planning, delivery and management of direct and channel sales teams. Prior to joining WebAssist, he held management positions at Apple Computer, Elemental Software and Macromedia. Michael received a Bachelor of Arts in Political Science from Indiana University.
Anna Robinson -
Director of Operations
Anna is responsible for WebAssist's operations, including program management, product development, technical support, and corporate and partner initiatives. She developed the program management methodology utilized by WebAssist and continues to shape the processes used company-wide. Anna graduated with a Bachelor of Arts in Psychology from the University of Washington.
Tim Sweeney -
Founder & Director of Finance
Tim is responsible for finance, analytics, and human resources at WebAssist. He has been with the company since its inception and has provided strategic reporting and analysis across all aspects of the company to help fuel its growth. Tim graduated with a Bachelor of Arts in English from Union College.
